Copywriter-Gemma4-31B

An AI copywriting LLM model that writes like a senior direct-response copywriter — not a chatbot.

Copywriter-Gemma4-31B is a 31-billion-parameter large language model fine-tuned from Google Gemma-4-31B-it for one job done exceptionally well: writing high-converting marketing copy. Facebook and Google ads, cold emails, landing pages, product descriptions, sales pages, video scripts, taglines, SMS campaigns, and more — in a punchy, specific, human voice that sells.

In a blind, order-balanced head-to-head judged by DeepSeek V4 Flash, it wins 80% of matchups against its own base model and lifts its preference Elo by +290 points.

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TL;DR

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Why this model exists

General-purpose chat models can write copy, but they default to the same tells: hedging, throat-clearing intros, vague benefit-speak, and "In today's fast-paced world…" openers. Copywriter-Gemma4-31B was trained to do what great copywriters do instead — lead with the pain, get specific, cut the fluff, and earn the click.

It was fine-tuned on a large, curated corpus of marketing copy that includes thousands of gold-standard, real-world ad examples, so it has internalized the patterns of copy that actually performs rather than copy that merely sounds polished.

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Benchmark Results

Most model cards make claims. This one shows the scoreboard.

We built a copywriting-specific evaluation on top of the EQ-Bench 3 methodology (pairwise Elo + a multi-dimension rubric), swapping in 30 real-world copywriting briefs spanning Facebook ads, cold email, LinkedIn posts, landing pages, product descriptions, SMS, scripts, press releases, and more. Every brief was answered by both the base model and the fine-tuned model, then scored by an independent DeepSeek V4 Flash judge.

To remove position bias, every matchup was judged in both orderings (A-vs-B and B-vs-A). Both models ran on the identical base weights and decoding settings — the only variable is the fine-tune.

Main metric — preference Elo

+290 Elo. When a neutral judge is asked "which piece of copy is better?", it picks Copywriter-Gemma4-31B four times out of five.

Ability profile

Across the rubric's seven copywriting dimensions, the fine-tune shows its biggest, most consistent gains exactly where direct-response copy lives:

• ✅ Hook strength — stronger, scroll-stopping openers
• ✅ Specificity — concrete details over generic benefit-speak
• ✅ Concision — tighter copy, less filler

Method notes: judge = deepseek-v4-flash; 30 briefs; pairwise scoring in both orderings plus per-dimension rubric. Both the base and the fine-tune were served identically — same 31B base, same 4-bit quantization at inference, same decoding — so the only variable is the fine-tune. The weights published here are that same fine-tune merged to full bf16 precision (the higher-fidelity form of the model that produced these scores). Elo is computed relative to the base model on this brief set — a controlled A/B signal, not a public-leaderboard number.

⚡ Achieved in direct mode — no "thinking" required - It's Bad

Every result above was generated in direct (non-thinking) mode — enable_thinking=false (the default), so the model wrote finished copy in a single pass with zero reasoning tokens. No chain-of-thought overhead, no extra latency or cost — it just writes.

Gemma 4 does support an optional reasoning mode (enable_thinking=True → <|think|> channel) if you want it for unusually complex briefs, but the scores above prove it isn't needed for strong copy. Fast by default.

NOTE: Thinking must be off for best results.

What it's good at

Copywriter-Gemma4-31B is built for marketing and growth teams, agencies, founders, and solo creators who need on-brand copy fast:

• Paid ads — Facebook / Instagram / Meta ad copy, Google responsive search ads, primary text + headlines
• Email — cold outreach, welcome sequences, re-engagement, abandoned-cart, newsletters
• Web — landing pages, hero sections, value props, feature/benefit bullets, CTAs
• Ecommerce — product titles & descriptions, Amazon bullets, offer stacks
• Social — hooks, LinkedIn posts, short-form video scripts, captions, taglines
• Lifecycle — SMS campaigns, push notifications, upsell/order-bump copy

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Model details

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Training

Copywriter-Gemma4-31B was produced by supervised fine-tuning of Gemma-4-31B-it on a large, purpose-built copywriting dataset assembled and cleaned specifically for this project. The corpus pairs marketing briefs with high-quality completions and includes thousands of gold-standard, real-world advertisements so the model learns the rhythm, structure, and restraint of copy that converts — strong hooks, concrete specifics, tight CTAs, and a human voice.

The final weights are the full fine-tuned model merged to bfloat16 (not an adapter), so it loads like any standard Hugging Face model.

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Usage

vLLM (recommended for serving)

vllm serve akwin123/copywriter-gemma4-31b --dtype bfloat16

Transformers

import torch
from transformers import AutoModelForCausalLM, AutoTokenizer

model_id = "akwin123/copywriter-gemma4-31b"
tokenizer = AutoTokenizer.from_pretrained(model_id)
model = AutoModelForCausalLM.from_pretrained(
    model_id,
    torch_dtype=torch.bfloat16,
    device_map="auto",
)

brief = (
    "Write a punchy Facebook ad for a budgeting app aimed at college students. "
    "Lead with the pain point and finish with a clear call to action. Keep it tight."
)
messages = [{"role": "user", "content": brief}]
inputs = tokenizer.apply_chat_template(
    messages, return_tensors="pt", add_generation_prompt=True
).to(model.device)

outputs = model.generate(
    inputs, max_new_tokens=512, do_sample=True, temperature=0.7, min_p=0.1
)
print(tokenizer.decode(outputs[0][inputs.shape[-1]:], skip_special_tokens=True))

Note: Gemma 4 is a multimodal architecture. If AutoModelForCausalLM does not resolve on your Transformers version, load it via the Gemma4ForConditionalGeneration class — text generation works the same way.

Recommended decoding

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Prompting tips

• Give it the brief, not just the product. Audience, offer, channel, tone, and the one action you want — the more context, the sharper the copy.
• Ask for the angle. "Lead with the pain," "make it curiosity-driven," "benefit-first," "contrarian hook."
• Ask for variations. It's strong at generating multiple distinct headlines/subject lines you can A/B test.
• Specify length and format (e.g., "3 SMS messages under 160 characters," "a 30-second VO script").

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Limitations & scope

• English, marketing-focused. Outside copywriting/marketing it behaves like a general Gemma-4 model.
• Occasional repetition on long enumerations (e.g., "give me 10 taglines"); a touch of temperature/min_p or asking for fewer, better options resolves it.
• Not a fact-checker. It will write whatever claims the brief implies — review for accuracy, legal/regulatory compliance, and brand safety before publishing. Always keep a human in the loop.
• Not for medical, legal, financial, or safety-critical advice.

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License

This model is derived from Google's Gemma-4 and is released under the Gemma Terms of Use. By using these weights you agree to the Gemma license and Google's Prohibited Use Policy. Use must comply with all upstream terms.

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Dataset licensing & commercial inquiries

The curated copywriting dataset behind this model — instruction and preference data and more, including thousands of gold-standard real-world ad examples — is available for licensing. It's the same proven corpus that produced the benchmark results above, ideal for teams training their own marketing/copywriting models.

📩 For dataset licensing, custom fine-tunes, or commercial partnerships, get in touch: akash@adlavishmedia.com

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About

Copywriter-Gemma4-31B is an independent fine-tune focused on practical, high-performing marketing copy. If you build with it, benchmark it, or find failure cases, contributions and feedback are welcome on the repository's Community tab.

Built on Gemma-4-31B-it · evaluated with an EQ-Bench-3-style pairwise harness · judged by DeepSeek V4 Flash.